Thursday, June 24, 2010

Internet TV: The New Security Battlefield

The internet and the television are "converging". It's an exciting, transformative time in media delivery, consumption and business models.

The dark underside to this happy and expansive story are the security threats associated with these new and emerging business models. In order to be a winner in this space, not only does a company have to deliver new innovations or better performance, but it also has to be viable and sustainable from a content and application perspective. Where are the potential content leaks in the system? Can unscrupulous hackers compromise the integrity of the ecosystem such that content and IP are pirated, and the ssociated revenues jeopardized? If companies don't model these risks and mitigate them proactively, and invest in properly validating the security strength of their solution through red teaming efforts, history will repeat itself, and serious losses will ensue.

What is needed are content protection, conditional access and digital rights management systems that are hardened and validated to be very difficult to crack or circumvent. Much of this innovation will come from applications enabling digital entertainment access through new devices with relatively new softare platforms. Android is the best current example, a popular emerging platform that is completely open. Those developing applications and digitial media infrastructure and solutions for Android have to plan for and validate the security of those applications. Anything less and the internet/TV convergence will be slowed down quickly by content owners unwilling to distribute their assets via this new channel.